STORIES
ARROW SIGN
Since its inception in 2001, GROTTO's visual identity has featured an upward-pointing arrow that integrates the brand's "Born for Freedom" philosophy into the structural form of the Chinese character "个" from its localized name "个乐". This design embodies the spirit of "aspirational freedom".
BORN FOR FREEDOM
Freedom is not confined to a single definition, but rather an ever-expanding vitality that reaches outward. This vitality brings forth creation and boundless possibilities, which is the innate consciousness of freedom we are born with.